Even though most of these regions are in Europe, the research also showed that 28% of people do not think about buying travel insurance if they are planning holidays that take place in Europe.

One reason that many people may avoid purchasing travel insurance for holidays in Europe is because they inaccurately believe that their European Insurance Card (EHIC) will cover them for any required medical treatment.

Although it may seem that this is the truth, in most countries and even more so at ski resorts travellers are taken to a private clinic for medical treatment following an accident which is not covered by the EHIC.

Head of the Post Office Travel Insurance agency, Rachel Croft, stated that most people do not think there are as many risks while travelling in Europe even when skiing versus countries outside of the union but all winter sports are high risk activities and travel insurance is vital.

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